Caroline Hsu is a rarity in Taiwan’s technology ecosystem as a global-minded specialist in technology PR, integrated marketing communications and branding. A former journalist, over a 25-year career she has played a key role in building Asian startups into international brands as well as driving the growth of global technology companies in Asia-Pacific.Caroline is currently Managing Director of The Hoffman Agency, a specialist technology communications consultancy. Since joining as APAC Managing Director in 2017, she has evolved the company’s offering from a focus on PR to integrated marketing communications and solutions to business problems. This has led to consistent growth and awards.
Before joining The Hoffman Agency, Caroline was CMO of Appier, a Taiwanese AI unicorn that went public in 2021, and before that, Head of Communications for Google Taiwan and Hong Kong. She also led marketing communications at TomTom Asia and Dopod (now HTC Asia), as well as brand communications at BenQ. Her diverse experience means she is able to understand multiple perspectives and apply this directly to achieve business growth.